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How much is your Facebook account worth?

Dec 2, 2022

Hello,

A lot of us spend a lot of time online on Social media apps.

How much is our accounts worth to these companies?

We explore this in today’s chart.

If like me, you use twitter a lot, your account, on avg., generates ~$5 revenue per quarter for the company.

Few things stand out for me from the above chart:

Despite its very large user base, Meta is miles ahead of competition in monetizing its user base. Its ARPU is almost 2x that of Twitter and 3x that of Snapchat.
Twitter’s ARPU growth has stagnated over the last 3.5 years and has started to decline in recent quarters. The turmoil over at Twitter post Musk’s takeover will not make this any easier.
Snapchat and Pinterest has a lot of catching up to do. Their ARPU is growing way too slowly for their liking.

I would love to get my hands on this data for TikTok and Linkedin, but sadly it doesn’t exist publicly.

A special shoutout to Rabbit Ideas (link), where every Sunday, Alex Kurtov shares a carefully curated selection of the most useful online resources for self improvement and productivity. Don’t miss it.

That’s all for this week. Thanks for reading! 👋