Discover more from Trendline
Top 10 YouTube channels
Welcome to this week’s edition of Trendline, where we explore YouTube.
Did you know that Google made ~$30 Billion in revenue from Ads on YouTube in the last 12 months!
That’s almost as high as Netflix’s revenue of $31.5B in the same time.
However, unlike Netflix, YouTube doesn’t spend any money to make content. Almost all its content is generated by others - like individual creators, media companies.
So which companies / creators are driving viewership on YouTube, and making all the Ad revenue for YouTube?
The chart below captures that.
3 things stand out for me from the chart above:
Indian entertainment companies dominate the Top-10 list with T-Series on #1, SET India on #3 & Zee Music on #10
4 out of the top 10 are channels for kids content (Cocomelon, Kids Diana Show, Like Nastya and Vlad and Niki)
MrBeast and PewDiePie has much lower # of views for the subscriber count they have.
All these companies and creators spend a lot of money, time and effort in making great content
That’s all for this week. Thanks for reading! 👋
Thanks for reading Trendline! Subscribe below to support my work