Hello,

Welcome to this week’s edition of Trendline, where we explore YouTube.

Did you know that Google made ~$30 Billion in revenue from Ads on YouTube in the last 12 months!

That’s almost as high as Netflix’s revenue of $31.5B in the same time.

However, unlike Netflix, YouTube doesn’t spend any money to make content. Almost all its content is generated by others - like individual creators, media companies.

So which companies / creators are driving viewership on YouTube, and making all the Ad revenue for YouTube?

The chart below captures that.

3 things stand out for me from the chart above:

1. Indian entertainment companies dominate the Top-10 list with T-Series on #1, SET India on #3 & Zee Music on #10

2. 4 out of the top 10 are channels for kids content (Cocomelon, Kids Diana Show, Like Nastya and Vlad and Niki)

3. MrBeast and PewDiePie has much lower # of views for the subscriber count they have.

All these companies and creators spend a lot of money, time and effort in making great content

That’s all for this week. Thanks for reading! 👋